Amazon has introduced a new AI-powered feature called “Hear the highlights,” designed to offer shoppers short audio descriptions of products. This innovative tool acts like a mini podcast, where two AI hosts discuss the product details, customer reviews, and additional information sourced from the web. Users can engage with the hosts by selecting a “Join the chat” option, allowing them to ask questions either by typing or speaking. The AI hosts respond to these questions during the audio overview. Currently, this feature is available for select products to a limited group of U.S. users, with plans to expand its availability in the coming months. This development aims to enhance the shopping experience by making it more interactive and enjoyable.
Can Amazon’s AI feature turn product highlights into interactive mini podcasts?
