The entertainment group Dude Perfect, alongside over 1,300 SAS customers, users, partners, and employees, broke the Guinness World Record for the most people performing a double high five simultaneously. This record-breaking event involved 671 pairs and took place at SAS Innovate, a leading data and AI conference, as part of SAS’s 50th anniversary celebrations. SAS Chief Marketing Officer Jenn Chase highlighted that this achievement reflects the company’s long-standing culture of collaboration and innovation. A representative from Guinness World Records was on-site to confirm the accomplishment. Beyond setting records, SAS Innovate also showcased advancements in AI governance, agentic systems, digital twins, and quantum AI, with a focus on responsible innovation for impactful real-world outcomes. The event was supported by partner sponsors including Microsoft, Intel, and AWS, marking SAS’s five decades of leadership in data and AI.

