Apple is promoting the iPhone 18 Pro with a new Shot on iPhone ad that features Blackpink member ROSÉ’s latest music video, “new trick,” which was filmed using the iPhone 18 Pro.
The video shows selected footage from the music video alongside a behind-the-scenes look at some of the filming equipment Apple used. Many Shot on iPhone videos pair iPhones with high-end filming rigs for stability and cinematic effects, and Apple has previously worked with artists including The Weeknd, Lady Gaga and Olivia Rodrigo.
Apple says the variable lens aperture on the 48MP Main camera improved low-light footage and “added impressive depth of field to bring the music video to life.”
iPhone 18 Pro camera and features
The iPhone 18 Pro models launched today with an upgraded Main camera and new features such as updated Photographic Styles, auto subject tracking, and Pro Controls for manual adjustments of aperture and shutter speed. Pricing on the iPhone 18 Pro starts at $1,199.
