Apple is preparing for its September iPhone event, which is expected to introduce the iPhone 18 Pro, iPhone 18 Pro Max and an all‑new foldable iPhone. Ahead of the gathering, Apple is running an Event Support Experience Program lottery for U.S. retail employees who may travel to its Apple Park campus to staff the in‑person media event.
iPhone event staffing and logistics
Apple plans to bring in employees to organize lines, check in guests, offer directions, greet attendees and support security teams. Staff invited to Apple Park are presumably covered for travel and lodging. Retail workers who were at the Worldwide Developers Conference or the iPhone launch in 2025 are not eligible to enter the lottery.
Employees were told the event will take place during the first half of September, though Apple declined to provide a specific date. It is likely to be held on Tuesday, September 8 or Wednesday, September 9; September 7 is Labor Day, and Apple often gives members of the media a day to travel, making September 9 a possible target.
Employees can enter the lottery until August 8, and Apple plans to notify winners on August 17.
