WhatsApp has introduced its new WhatsApp Plus subscription service to iOS users, focusing on personalization features. This subscription, designed for users who enjoy customizing their app experience, includes premium sticker packs with fullscreen overlay animations, 18 accent colors to replace the default green, and 14 different app icons. Additionally, users can pin up to 20 chats, choose from 10 new ringtones, and apply bulk theme and alert tone settings. Priced at €2.49 per month in Europe and $29 in Mexico, the subscription is not available for WhatsApp Business accounts. Core features like messaging and calls remain free for all users. Initially available to a limited group of iOS users, a wider release is anticipated soon.

