Apple has sent invites for an event in Los Angeles on Wednesday, October 28, and a report dated Monday, October 19, 2026, by Joe Rossignol says a new iMac and a 14‑inch MacBook Pro featuring an M6 chip are expected to be revealed at the gathering.
The invitation uses the tagline “Pro and tell,” which the report says likely indicates that the widely rumored MacBook models with touch‑enabled OLED displays will retain MacBook Pro branding rather than adopting the previously rumored “MacBook Ultra” name.
The piece also notes that the long‑rumored “iPhone Ultra” was ultimately released under the name iPhone Duo, highlighting a recent example of Apple’s naming decisions.
MacBook Pro branding and rumored OLED touch displays
According to the report, the “Pro and tell” wording on the invitation ties directly to expectations around the MacBook lineup and its display and input features, while the event itself is set for October 28 in Los Angeles.
