Samsung’s Galaxy x BTS activation for the ARIRANG world tour will open in East Rutherford, New York, from August 1 to 3, the company announced, offering fans immersive experiences built around its latest Galaxy devices.
## A partnership in motion
Samsung signed a global partnership with K-pop group BTS for the ARIRANG world tour in March. As part of that collaboration, the company has staged city-specific activations to promote its products alongside the concerts; the upcoming East Rutherford event is the next instalment in that series.
## What Samsung Galaxy x BTS The City ARIRANG offers
The Samsung Galaxy x BTS The City ARIRANG experience in East Rutherford promises a range of immersive activities powered by Galaxy hardware. The activation will showcase Samsung’s newest foldable phones—the Galaxy Z Fold 8, Galaxy Z Fold 8 Ultra and Galaxy Z Flip 8—across several interactive installations designed around those devices’ capabilities.
## Access and on-site highlights
Attendance is open to the public and not limited to concert ticket holders. A Samsung Galaxy Experience Booth will be set up in the ARMY MADANG at the Korean Cultural Center from August 1 through August 3 for fans and passersby to try the activations. Concert ticket holders will additionally gain access to on-site activations at the venue, where six main touchpoints have been created to highlight the Galaxy Z Fold 8 and its camera features.
Samsung frames these activations as both product demonstrations and fan-focused experiences tied to the ARIRANG tour. The company has not disclosed further logistical details beyond the dates and the listed activations.
