SiteVue AI has raised $7.5 million in a seed funding round to expand its AI-powered video technology across manufacturing, food processing, construction and other industrial environments. The round was co-led by Penny Jar Capital and Overture, with additional participation from Silence, Spring Bank, Mana Ventures, Outset Capital, WaterStone and Untapped Ventures.
Founded in August 2025 and based in Nashville, SiteVue AI develops proprietary fixed-mounted and wearable cameras paired with artificial intelligence models that analyze production activity in real time. The company says its subscription-based system can be installed within days without major infrastructure changes or disruptions to existing workflows.
SiteVue’s platform continuously monitors process bottlenecks, cycle times, product defects, machine health, labor activity, machine movement, mispacks, mislabels, near-misses, injuries and personal protective equipment compliance. Information collected by the cameras is presented through customized dashboards, and customers can use the operational data to run simulations and identify potential improvements across production lines.
When the system detects an issue, SiteVue can send alerts to workers or supervisors and, depending on the deployment, initiate actions such as stopping a production line. The company said facilities using its technology typically increase profit margins by more than 3% within three months.
SiteVue also reports customer outcomes including 10% to 20% improvements in floor efficiency, 5% to 10% increases in product quality, recovery of 5% to 10% of labor hours and reductions of up to 90% in safety incidents. According to the company, some customers have seen returns on investment as high as 10 times their spending on the platform.
SiteVue AI and production traceability
A major component of SiteVue’s offering is production traceability: its cameras keep timestamped visual records of products, workstations and production lines. The company says those records let manufacturers identify the station, shift or production cycle where a quality problem originated, reducing root-cause investigations from days to minutes and helping lower recalls, rework and material waste. The records can also serve documentation needs for regulatory compliance, audits and liability management.
SiteVue currently serves customers across the United States and employs 37 people. The company initially focused on automotive manufacturing and food production and is expanding into retail, construction, chemicals, oil and gas. SiteVue designs and manufactures its cameras and trains its AI models at its Nashville headquarters, giving it control over both the hardware and software that underpin the platform.
The new funding will support SiteVue’s efforts to scale its technology across additional industrial sectors and geographic markets as manufacturers increasingly look to AI-based computer vision for productivity, quality and safety improvements.
“Our combination of hardware, software, and AI models provide real-time analysis on the line, all the time. When we detect an issue, we can instantly alert the worker or supervisor, and even stop the line, whatever is necessary to solve the problem with minimal human intervention,” said Andrew Jebasingh, Founder and CEO of SiteVue AI.
“SiteVue AI reduces waste, cost, and carbon,” Jebasingh added.
“SiteVue enabled my team to know exactly what was happening on the line, all the time. Instead of pad, pen and watch, we can now look at the bigger picture and improve safety and productivity for our lines using streamline technology at our fingertips,” said Tim Romero, Plant Manager at Foster Farms.
“Industrial leaders are tired of being sold one-size-fits-all technology. Andrew and his team partner with customers to deliver a solution for their specific business problems,” said Rich Scudellari, Partner at Penny Jar Capital.
“At Meta, Andrew learned how to make complicated hardware feel effortless, then spent years building software solutions for enterprises. SiteVue combines both: easy-to-use cameras that give manufacturers real-time feedback to boost productivity and safety while cutting waste,” said Leila Pirbay, Partner at Overture.
