Samsung is planning to introduce a tri-fold smartphone in the United States by the end of 2025, marking its first foray into the American market with this innovative design. This move is part of Samsung’s strategy to rejuvenate a segment that, while once novel, has become commonplace. Although the countries for the launch are yet to be finalized, the U.S. is a strong contender. Historically, Samsung has rolled out new models selectively across regions, while competitors have tested regional launches.
The release of this device coincides with intense competition among major tech companies. Apple is on the verge of launching the iPhone Air, a significant update after nearly a decade, and is rumored to unveil its first foldable phone by 2026. Meanwhile, Samsung has already introduced the seventh generation of its foldable devices and is working on a thinner Galaxy S Edge for the following year. Together, Samsung and Apple account for about a third of global smartphone shipments, setting industry benchmarks.
The tri-fold phone is expected to feature a larger display than existing models, representing a significant shift in Samsung’s lineup since the debut of its first foldable phone in 2019. While technical details remain undisclosed, Samsung plans a worldwide launch by the year’s end, with a 2025 timeline reaffirmed by the company’s head of global smartphone planning.
Concepts like the Flex G and Flex S prototypes, which offer unique folding mechanisms, are being explored, though these are not yet final products. The potential for a tri-fold model could entice users seeking larger screens without sacrificing portability.
Looking ahead, Samsung is contemplating the continuation of the Galaxy S25 Edge and possibly launching its successor alongside the Galaxy S26 early next year. A focus on reducing device thickness persists for future flagship models. While there is interest in eliminating the charging port on some models, Samsung intends to retain the standard port for now due to the inconsistent availability of wireless charging in public spaces.
In summary, Samsung’s new folding technology aims to distinguish the brand in the market, appealing to users desiring enhanced multitasking and entertainment capabilities while maintaining a compact form.
