Apple announced 12 new products and accessories over the past month, beginning with a wave of releases on August 25 and continuing through multiple September unveilings.
Apple’s product highlights
On August 25 Apple introduced a new Mac mini with M6 and M5 Pro chips, a new Mac Studio with M5 Max and M5 Ultra chips, and an updated version of the Apple Polishing Cloth. In September the company unveiled the iPhone 18 Pro, iPhone 18 Pro Max and iPhone Duo, alongside the Apple Watch Series 12, Apple Watch Ultra 4, AirPods 5 and Beats 360. Apple also debuted a new Wrist Strap accessory and an updated Apple Watch magnetic charging cable.
Apple has additionally released new iPhone cases, new Apple Watch bands, and revised U.S. English versions of its Magic Keyboards for Macs that include glyphs on select keys.

