Apple is set to raise prices on its devices, with the iPhone 18 Pro and iPhone 18 Pro Max expected to be more expensive than their predecessors. The increase is attributed to rising RAM costs. To maintain profit margins, Apple may need to increase the iPhone 18 Pro’s price by approximately $270, potentially bringing it to $1,369. The shortage of memory chips, as manufacturers prioritize AI companies, has led to higher costs. While Apple has previously absorbed these costs, CEO Tim Cook has indicated that price hikes are now unavoidable. New iPhone prices could be announced in September, with potential increases for Macs and iPads occurring sooner.
How Much Could the iPhone 18 Pro Cost?
